If you're running a junk removal business, you already know it's a competitive industry. To win more jobs and build a consistent pipeline of new leads, you need a reliable marketing strategy. That means more than just word-of-mouth—it means creating a system that attracts new customers week after week. Here are seven proven marketing strategies that can help your junk removal business grow.
1. Build a High-Impact, Lead-Generating Website
Your website is your digital storefront. If it doesn’t load fast, look professional, and convert visitors into leads, you're missing out. A great junk removal website should:
Highlight your services clearly
Display contact info and service area front and center
Include an online booking option or quote request form. At Hauler hero we have integrations with tools that can help you in that area.
Feature before/after images and customer reviews
Be optimized for mobile and local SEO
Bonus tip: Use clear calls to action like "Book Now" or "Request a Quote" to drive conversions.
2. Dominate Local Search with SEO
When people in your area search "junk removal near me," your business should be at the top. That’s where local SEO comes in. To improve your rankings:
Set up and optimize your Google Business Profile
Add your business to local directories (Yelp, Angi, Thumbtack, etc.)
Get consistent 5-star reviews
Use city and service-based keywords on your site
Create localized blog content
If done right, local SEO will bring in traffic and leads for years to come.
3. Run Google Ads for Fast Results
Pay-per-click (PPC) ads are one of the quickest ways to get more leads. You can appear at the top of Google for high-intent searches like "junk removal today" or "appliance pickup service."
Target specific zip codes or neighborhoods
Use ad extensions to show your phone number, reviews, and services
Start with a small budget and scale what works
4. Launch Facebook & Instagram Ads
Social media ads can be powerful, especially when paired with eye-catching visuals. Use before/after images or quick videos showing completed jobs. Post local events your company may be a part of.
Geo-target your audience by city or zip code
Offer limited-time promos or seasonal deals
Retarget website visitors and leads who didn’t convert
Social ads also build brand awareness even among people not ready to book today.
5. Use Email Marketing to Stay Top-of-Mind
Email is still one of the most effective ways to stay in touch with potential and existing customers.
Send monthly tips (e.g., "How to prepare for a cleanout")
Promote seasonal services (e.g., spring cleanups, estate cleanouts)
Offer exclusive discounts to your list
Make sure to collect emails from all quote requests and past jobs.
6. Set Up a Referral Program
Happy customers love to spread the word—you just have to give them a reason.
Offer a discount or gift card for successful referrals
Make sharing easy with email templates or social links
Track referrals with a simple form or code
Word-of-mouth becomes a revenue engine with a little fuel.
7. Get More Reviews & Leverage Them Everywhere
Online reviews build trust and influence decisions. To generate more:
Ask every happy customer to leave a review on Google
Text or email them the direct link
Display your best reviews on your website and marketing materials
Positive reviews = social proof that helps convert future leads.
Final Thoughts Growing your junk removal business doesn’t happen by accident. These seven marketing strategies are practical, proven, and ready to implement. Start with the ones that fit your goals and capacity, track your results, and double down on what works.
Need help streamlining your operations while you grow? Hauler Hero is the all-in-one platform that makes it easy to run your junk removal business smarter, not harder. Book a demo today!